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Baja Real Estate - by Mario Restrepo
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Written by Mario Restrepo
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One New Way to Miss the Real Estate Boat!
Many
in the Baja real estate business, including agents, landlords, and
developers, all have the same challenge of getting their properties
noticed online. Of course, to tackle this
challenge, you need good property photos, and an understanding as to
who you are really communicating too. So
in today’s computer based real estate market, you should be focusing
your written property descriptions to not only the potential buyer or
seller, but also to the machine, that is Google, and other search
engines.
Now
since an astonishing 90%, up from 80% according to sources, of all Baja
real estate customers start their property search online, a potential
client may never find the property you are offering if a search engine
such as Google, or a directory such as Yahoo, doesn’t deliver your
property or website to the reader. This is especially true here in
Baja, where there is no one stop shop, online MLS.
Therefore today, you have to write to both the search engine, and well
as the searcher. Here is a 2-part approach that you will want to
consider to get your property noticed.
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