Pricing Your Home or Other Baja Real Estate
Thursday, 27 September 2007

Pricing Your Home BAJA REAL ESTATE - The single most important factor to consider when selling a house or other Baja real estate is the home price tag: how much your house is worth. You don't want to overprice the house because you will lose the freshness of the home's appeal after the first two to three weeks of showings. After 21 days, demand and interest wane. On the other hand, don't worry about pricing it too low because homes priced below market value often will receive multiple offers, which will then drive up the price to market. Pricing is all about supply and demand. It's part art and part science, and no two agents price property the same way.

 


Fair Market Value of your Baja home.

The basic laws of supply and demand influence what a buyer is willing to pay for North Baja real estate. It also influences the amount financial institutions are willing to lend. This applies to Rosarito real estate as well as property in the U.S.

Fair market value is defined as the likely price a ready, willing, and able buyer will pay for a property when:
  • The property is offered for sale on the open market.
  • The property is marketed for a reasonable period of time.
  • The buyer has a complete understanding and knowledge of the property.
  • Neither the buyer nor seller is under abnormal pressure.

 


Determining Property Value

The Market
This approach is based on the premise that a prudent person will pay no more for a property than it would cost to purchase a comparable substitute.

Competitive Listing and Sale Prices
To form an opinion of value, a Prudential Real Estate Professional analyzes current listings and sale prices of similar homes in your area. Our sales professionals consider properties that recently sold, are currently for sale, or were offered for sale without success. Although no property is identical to yours, those with a high degree of similarity are noted in this report.
The chance of receiving an acceptable offer and completing a sale diminishes significantly when your asking price is higher than current market value. Here are factors that determine price range:
  • Your property its strongest selling points
  • Expired listings homes offered for sale that did not sell
  • Competition the asking prices of other homes for sale in your area

Factors That Can Affect a Property's Value

Factors That Do Not Affect a Property's Value

  • Location
  • Time of year
  • Property and neighborhood
  • Style, condition, age, and decor
  • How quickly the seller needs to sell
  • Improvements and upgrades the owners made to the property
  • What friends, neighbors, or relatives say a property is worth
  • What the owners paid when they built or bought the property
  • Cash proceeds the owners want or need from the transaction


Comparative Evaluation
A Prudential Real Estate Professional can prepare a detailed description of your property and estimate the selling price range in today's market. This is known as the comparative or competitive market value of property.

Staying Current with Market Value
Once your property is listed, your Prudential Real Estate Professional continually monitors the offering price and new information about the market. Their observations may include:
  • Interest rates and availability of financing
  • Listing activity and length of time on the market
  • Buyer reaction and seller motivation
  • Professional opinions
  • Current market conditions and competing properties
  • Condition of the property

 

 

 

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